IIE Logo

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
Title:
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
Author:
Arndt, Jasmine Star.
Personal Author:
Arndt, Jasmine Star.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term:
Internet marketing -- South Africa.

Fashion merchandising -- South Africa.

Consumers' preferences -- South Africa.
Copies: