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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Title:
Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Author:
Naidoo, Marisha.
Personal Author:
Naidoo, Marisha.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term:
Young consumers -- South Africa.

Consumer behavior -- South Africa.

Fashion merchandising -- South Africa.

Marketing research -- South Africa.
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