Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Title:
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Author:
Mujeer, A. Qasim.
Personal Author:
Publication Information:
2014.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.