The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
Title:
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
Author:
Versfeld, R. Andrew.
Personal Author:
Publication Information:
2009.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.