Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Title:
Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Author:
Mjoli, Vuyo.
Personal Author:
Publication Information:
[20--]
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, [20--]
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