Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand
Title:
Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand
Author:
De Agrela, M. C.
Personal Author:
Publication Information:
2014.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.