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How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media
Title:
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media
Author:
Sineke, Natalie.
Personal Author:
Sineke, Natalie.
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term:
Branding (Marketing)