Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing
Title:
Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing
Author:
Oosthuizen, Chrisli.
Personal Author:
Publication Information:
2011.
Physical Description:
[iv], 64 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.
Copies: