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An explorative study of the narrative theme of advertising in private banking
Title:
An explorative study of the narrative theme of advertising in private banking
Author:
Dickinson, Michael.
Personal Author:
Dickinson, Michael.
Publication Information:
2011.
Physical Description:
42, [xii] pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.
Subject Term:
Advertising -- Banks and banking -- South Africa.

Communication in marketing -- South Africa.

Private banks -- South Africa.
Copies: