What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
Title:
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
Author:
Malan, Philippus.
Personal Author:
Publication Information:
2012.
Physical Description:
43 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.