Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand
Title:
Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand
Author:
Olmesdahl, Christel.
Personal Author:
Publication Information:
2014.
Physical Description:
44 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Added Corporate Author: