How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
Title:
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
Author:
Sineke, Natalie.
Personal Author:
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author: