Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Title:
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Author:
O'Brien, Kyle.
Personal Author:
Publication Information:
2013.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author: