A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa
Title:
A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa
Author:
Nyembe, Jacqueline.
Personal Author:
Publication Information:
2016.
Physical Description:
61 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: