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Strategic marketing theory and application for competitive advantage
Title:
Strategic marketing theory and application for competitive advantage
Author:
Venter, Peet, 1964-
Edition:
Third edition.
Physical Description:
1 online resource : illustrations.
Subject Term:
Marketing.
Genre:
Electronic books.
Added Author:
Venter, Peet, 1964-

Van Rensburg, Mari Jansen.
Electronic Access:
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live