An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers
Title:
An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers
Author:
Metele, Chwayita.
Personal Author:
Publication Information:
2013.
Physical Description:
65 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author: