Cover image for David and Goliath : a study of the South African domestic airline business from a brand health perspective
David and Goliath : a study of the South African domestic airline business from a brand health perspective
Title:
David and Goliath : a study of the South African domestic airline business from a brand health perspective
Author:
Deane, Alistair.
Personal Author:
Publication Information:
2013.
Physical Description:
69 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Copies: