Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty
Title:
Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty
Author:
Odendaal, Jeanne.
Personal Author:
Publication Information:
2014.
Physical Description:
88 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Added Corporate Author: