The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions
Title:
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions
Author:
Basson, Hanneke.
Personal Author:
Publication Information:
2016.
Physical Description:
63 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: