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The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
Title:
The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
Author:
Japhet, Antoinette.
Personal Author:
Japhet, Antoinette.
Publication Information:
2008.
Physical Description:
37 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.