Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship
Title:
Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship
Author:
Swanepoel, Clayton.
Personal Author:
Publication Information:
2007.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author: