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An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
Title:
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
Author:
Harrisberg, Jessica.
Personal Author:
Harrisberg, Jessica.
Publication Information:
2007.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.