IIE Logo

Cover image for The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
Title:
The relationship between loyalty programmes and the customer perception of the brand
Author:
Vaglietti, Daniela.
Personal Author:
Vaglietti, Daniela.
Publication Information:
2006.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2006.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.