Title:
Consumer behavior
Author:
Schiffman, Leon G.
ISBN:
9780136690030
9780130821904
Personal Author:
Edition:
5th ed.
Publication Information:
Englewood Cliffs, NJ : Prentice Hall, ©1994.
Physical Description:
xix, 684 pages : illustrations (some color) ; 27 cm
Contents:
Market segmentation ; Buying decisions.
Added Author:
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf