This is PR : the realities of public relations

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Title:

This is PR : the realities of public relations

Author:

Newsom, Doug.

ISBN:

9780495568827

9780495569053

Personal Author:

Newsom, Doug.

Edition:

10th ed., Student ed.

Publication Information:

Physical Description:

xii, 414 pages : illustrations ; 26 cm.

Series:

Cengage advantage books

Cengage advantage books.

Subject Term:

Public relations.

Added Author:

VanSlyke Turk, Judy.

Kruckeberg, Dean.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Searching... 1:VCCT	1:GEN-BOOK	000026724	659.2 NEW	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000003217	659.2 NEW	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000003235	659.2 NEW	3	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000024395	659.2 NEW	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000024189	659.2 NEW	2	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000024190	659.2 NEW	3	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000043360	659.2 NEW	1	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000043324	659.2 NEW	2	Searching... Unknown
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Searching... 1:VCPMB	1:GEN-BOOK	000093652	659.2 NEW	1	Searching... Unknown
Searching... 1:VCWF	1:GEN-BOOK	000029124	659.2 NEW	1	Searching... Unknown

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

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