Handbook of public relations

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Title:

Author:

Skinner, C. J.

ISBN:

9780195780550

Personal Author:

Skinner, C. J.

Edition:

6th ed.

Publication Information:

Capetown : Toronto : Oxford University Press, 2001.

Physical Description:

398 p. : ill. ; 24 cm.

Contents:

Pt. I. Fundamentals of public relations. Ch. 1. The scope and ethics of public relations. Ch. 2. The development of public relations. Ch. 3. The practice of public relations. Ch. 4. Public relations and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch. 10. Employee communication. Ch. 11. Planning a public relations programme -- Pt. II. Public relations and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14. Closed circuit television and video. Ch. 15. Audiovisual media -- Pt. III. The techniques of public relations. Ch. 16. Effective communication: the spoken word. Ch. 17. Effective communication: the presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports and special publications. Ch. 21. House journals. Ch. 22. Background to printing and publishing. Ch. 23. Promotional activities. Ch. 24. Sponsorships. Ch. 25. Exhibitions and trade fairs. Ch. 26. Conferences and seminars. Ch. 27. Plant openings and open days. Ch. 28. Corporate image and corporate identity. Ch. 29. Corporate social investment. Ch. 30. Public relations and crises. Ch. 31. Public relations and industrial relations. Ch. 32. Our multicultural market -- Pt. IV. Doing it right: a practical guide to protocol, business etiquette and handling special events. Protocol. Business etiquette. Special events. Checklists -- PRISA library list -- Glossary of public relations terms.

Subject Term:

Public relations -- Handbooks, manuals, etc.

Added Author:

Mersham, G. M. (Gary Malcolm), 1949-

Von Essen, L. M. (Llew M.)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015693662	659.2 S628H 2001	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051562	658.2 SKI	1	Searching... Unknown

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Summary

This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations.l Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues.l Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students.