Reaching audiences : a guide to media writing

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Title:

Author:

Yopp, Jan Johnson.

ISBN:

9780205483273

Personal Author:

Yopp, Jan Johnson.

Edition:

4th ed.

Publication Information:

Physical Description:

xiv, 385 pages : illustrations ; 23 cm

Abstract:

"This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real-life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them. Book jacket."--Jacket.

Subject Term:

Mass media -- Authorship.

Mass media -- Audiences.

Report writing.

Added Author:

McAdams, Katherine C.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000001120	808.066 YOP	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000001119	808.066 YOP	2	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000040700	808.066 YOP	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000064078	808.066 YOP	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051034	808.066 YOP	1	Searching... Unknown

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Summary

Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.