All about public relations : how to build business success on good communications

Select an Action

Title:

All about public relations : how to build business success on good communications

Author:

Haywood, Roger, 1939-

ISBN:

9780077072308

Personal Author:

Haywood, Roger, 1939-

Edition:

2nd ed.

Publication Information:

Physical Description:

xiii, 349 pages : illustrations ; 23 cm

General Note:

Revised edition of: All about PR. 1st ed. c1984.

Subject Term:

Public relations.

Added Author:

Haywood, Roger, 1939- All about PR.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000002815	659.2 HAY	1	Searching... Unknown

Revised and updated, this new edition takes into account changes in the CAM diploma syllabus and also the PR business itself. More substantial reference is made to public affairs and parliamentary, international and financial aspects of the business. In particular, there is increased coverage of the European market, with reference to the EEC and 1992. Case material has been replaced with new cases covering current topical areas.

Available:*

Bound With These Titles

On Order

Summary

Summary