Title:
Introduction to marketing
Author:
Strydom, Johan.
ISBN:
9780702178108
Edition:
4th ed.
Publication Information:
Cape Town, South Africa : Juta, 2011.
Physical Description:
328 pages : illustrations ; 26 cm
Available:*
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Summary
Summary
What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? And is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel? This title answers these questions and more.
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