Strategic market management

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Title:

Strategic market management

Author:

Aaker, David A.

ISBN:

9780471359951

Personal Author:

Aaker, David A.

Edition:

6. ed.

Publication Information:

New York : Wiley, 2001.

Physical Description:

XIII, 338 p. ; 23 cm.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VC Durban North	General Books	000021639	658.8 AAK	1	Searching... Unknown

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

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