Marketing : concepts and strategies

Select an Action

Cover image for Marketing : concepts and strategies

Marketing : concepts and strategies

Title:

Marketing : concepts and strategies

Author:

Pride, William M.

ISBN:

9780395661604

Personal Author:

Pride, William M.

Edition:

8.ed.

Publication Information:

Boston London : Houghton Mifflin Company, copyr. 1993.

Physical Description:

XXVII, 124 p. : ill. ; 25 cm

Series:

International student edition

Subject Term:

Marketing -- Gestione.

Added Author:

Ferrell, Odies Collins, 1943-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000020911	658.8 PRI	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Summary

An update on contemporary marketing concepts and issues with a new box in each chapter for global issues, organizations or products. Text on international marketing includes current political and economic realities in Europe and the former Soviet bloc. Ancillary package available upon adoption.

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2