Introduction to communication studies
Title:
Introduction to communication studies
Author:
Fiske, John.
ISBN:
9780416745603
9780416745702
Personal Author:
Publication Information:
London ; New York : Methuen, 1982.
Physical Description:
xvi, 174 pages : illustrations ; 20 cm.
Series:
Studies in communication
Studies in communication.
Contents:
Communication theory -- Other models -- Communication, meaning and signs -- Codes -- Signification -- Semiotic methods and applications -- Empirical methods -- Ideology and meanings.
Abstract:
This series of books on different aspects of communication is designed to meet the needs of the growing number of students coming to study this subject for the first time. The authors are experienced teachers or lecturers who are committed to bridging the gap between the huge body of research available to the more advanced student, and what the new student actually needs to get him started on his studies.