Cover image for Strategic management : competitiveness & globalization. Concepts
Title:
Strategic management : competitiveness & globalization. Concepts
Author:
Hitt, Michael A., author.
ISBN:
9781285425184
Personal Author:
Edition:
11e.
Physical Description:
xxvi, 422, I-28 pages : color illustrations ; 26 cm
Contents:
1. Strategic management inputs -- 2. Strategic actions: strategy formulation -- 3. Strategic actions: strategy implementation
Abstract:
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.
Copies: