International business

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Title:

Author:

Rugman, Alan M.

ISBN:

9780273760979

Personal Author:

Rugman, Alan M.

Edition:

6th ed.

Publication Information:

Harlow, England ; New York : Pearson, 2012.

Physical Description:

xxxii, 765 pages : color illustrations, color maps ; 27 cm

Abstract:

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.

Subject Term:

International business enterprises -- Management.

Added Author:

Collinson, Simon.

Electronic Access:

View this book online, via DawsonERA, both on- and off-campus

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000052202	658.049 RUG	1	Searching... Unknown

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Summary

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.