Introduction to advertising and promotion : an integrated marketing communications perspective
Title:
Introduction to advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E. (George Edward), 1951-
ISBN:
9780256136968
9780256136975
Personal Author:
Edition:
3rd ed.
Publication Information:
Chicago : Irwin, ©1995.
Physical Description:
xxii, 762 pages : illustrations (som color), color maps ; 29 cm.
Series:
Irwin series in marketing
Irwin series in marketing.
General Note:
Revised edition of: Introduction to advertising & promotion. 2nd ed. c1993.
Contents:
Advertising ethics Marketing communication.