Graphic design : the new basics

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Title:

Author:

Lupton, Ellen, author.

ISBN:

9781616893255

9781568987705

9781616893323

Personal Author:

Lupton, Ellen, author.

Edition:

Second Edition, Revised and Expanded.

Physical Description:

261 pages ; 23 cm

Contents:

Back to the Bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Point, line, plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.

Abstract:

The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.-- From publisher's description.

Subject Term:

Graphic arts.

Added Author:

Phillips, Jennifer C., 1960-

Electronic Access:

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1487378&site=ehost-live

Copies:

Available:*

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Bound With These Titles

On Order

Summary

"A longstanding excellent primer, in an equally excellent updated edition."-- Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

* Color
* Texture
* Rhythm and balance
* Hierarchy
* Layers
* Grids
* And much more!

The new revised edition features new chapters on:

* Visualizing data
* Typography
* Modes of representation
* Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.