Consumer behavior : implications for marketing strategy

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Consumer behavior : implications for marketing strategy

Title:

Consumer behavior : implications for marketing strategy

Author:

Hawkins, Del I.

ISBN:

9780256034141

Personal Author:

Hawkins, Del I.

Edition:

3rd ed.

Publication Information:

Plano, Tex. : Business Publications, 1986.

Physical Description:

xiv, 740 pages : illustrations ; 25 cm

Subject Term:

Consumer behavior -- United States.

Market surveys -- United States.

Konsumentenverhalten -- Marketingpolitik.

Added Author:

Coney, Kenneth A.

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