Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
Title:
Corporate communication : a guide to theory & practice
Author:
Cornelissen, Joep, author.
ISBN:
9781473953703

9781473953697
Personal Author:
Edition:
5th edition.
Physical Description:
xxvi, 306 pages : illustrations ; 25 cm
Contents:
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media Environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication -- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations.
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