A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
Title:
A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
Author:
Di Bartolo, Marianna
Personal Author:
Physical Description:
[i], 37 pages
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: