To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
Title:
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
Author:
Cunningham, Ashleigh
Personal Author:
Publication Information:
2016.
Physical Description:
96 pages
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: