Title:
Introduction to sport marketing
Author:
Smith, Aaron, 1972-
ISBN:
9781138022959
9781138022966
Personal Author:
Edition:
Second edition.
Physical Description:
x, 323 pages ; 26 cm.
Series:
Sport Management Series
Contents:
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
Subject Term:
Added Author:
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