Research methods in business studies : a practical guide

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Title:

Research methods in business studies : a practical guide

Author:

Ghauri, Pervez N., 1948-

ISBN:

9780273651109

Personal Author:

Ghauri, Pervez N., 1948-

Edition:

2nd ed.

Publication Information:

Harlow, England ; New York : Financial Times Prentice Hall, 2002.

Physical Description:

xv, 212 pages : illustrations ; 24 cm

Contents:

Challenges and ambiguities of business research -- Introduction -- Research in business studies -- The research process -- The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implementation -- Conducting data analysis -- Designing and conducting case studies -- Writing the final report.

Subject Term:

Management -- Research.

Business -- Research.

Added Author:

Grønhaug, Kjell.

Electronic Access:

Inhaltsverzeichnis Research methods in business studies

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000128415	658 GHA	1	Searching... Unknown

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Summary

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.