Introduction to business management : fresh perspectives
Title:
Introduction to business management : fresh perspectives
Author:
Alsemgeest, Liezel.
ISBN:
9781928226178
Edition:
Second edition.
Physical Description:
xii, 412 pages : illustrations ; 28 cm.
Contents:
context of business -- What is business management? / business environment / Entrepreneurship and small business management / Getting to know management / Management theory and practice: past and present / management tasks -- Planning / Organising / Leading / Control / business functions -- Managing for success / Human resource management / Marketing / Financial management / Operations management
Subject Term:
Added Author: