Summary

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time--and at a fraction of the cost. Completely updated and revised, Guerrilla Publicity, 2nd Edition uses the expertise of today's top media gurus to show readers how to get the word out about their product or business by: * Speaking directly to buyers through blogs, podcasts, and social media * Creating targeted and compelling messages * Identifying niche and specialty markets With Guerrilla Publicity, 2nd Edition, businesses will learn how to reach even more buyers--without the cost of a traditional big budget campaign! AUTHOR: Jay Conrad Levinson (San Rafael, CA), creator of the Guerrilla series--the bestselling marketing series ever published--is the president of his own marketing and consulting firm. He lectures nationwide on Guerrilla business techniques for major companies, professional organizations, and universities. Rick Frishman (Long Island, NY), the founder of Planned Television Arts, has been one of the leading book publicists in America for more than thirty years. He has coauthored eight books including Guerrilla Publicity and Networking Magic. He is currently the publisher at Morgan James Publishing in New York. Jill Lublin (Marin County, CA) is an internationally acclaimed speaker on public relations and marketing topics and is CEO of the public relations strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc. She hosts the nationally syndicated radio show "Do the Dream."