Profitable growth is everyone's business : 10 tools you can use Monday morning

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Title:

Author:

Charan, Ram.

ISBN:

9781400051526

Personal Author:

Charan, Ram.

Edition:

1st ed.

Publication Information:

Physical Description:

206 pages : illustrations ; 22 cm

General Note:

Includes index.

Contents:

How to get more out of what you already have -- The challenge of profitable revenue growth -- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good growth from bad growth -- Leadership for growth : confronting the enemy within -- Accelerating profitable revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if you are in a growth business.

Abstract:

A noted business consultant introduces his nine-step program for creating profitable, sustainable, internally generated growth in a business, in a handbook with useful tools, anecdotes, and real-life business stories.

Subject Term:

Organizational effectiveness.

Industrial management.

Strategic planning.

Success in business.

Electronic Access:

Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000121850	658.4 CHA	1	Searching... Unknown

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Summary

The coauthor of the international bestseller Execution has created the how-to guide for solving today's toughest business challenge- creating profitable growth that is organic, differentiated, and sustainable.

For many, growth is about "home runs"-the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don't happen every day and frequently come in cycles.

Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through "singles and doubles"-small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model.

Inherent in this way of thinking is the revolutionary idea that growth is everyone's business-not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company's call center handling customer inquiries and complaints to the CEO.

In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning.