Title:
E-business
Author:
Schneider, Gary P., 1952-
ISBN:
9780324788075
Personal Author:
Edition:
8th ed.
Publication Information:
Boston, Mass. : Course Technology/Cengage Learning, ©2009.
Physical Description:
xxiii, 655 pages : color illustrations ; 24 cm
General Note:
Previous ed. published as: Electronic commerce. ©2007.
Contents:
Introduction to electronic commerce -- Technology infrastructure : the Internet and the World Wide Web -- Selling on the Web : revenue models and building a Web presence -- Marketing on the Web -- Business-to-business online strategies -- Online auctions, virtual communities, and Web portals -- The environment of electronic commerce : legal, ethical, and tax issues -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- Planning for electronic commerce.
Abstract:
Covers online technologies and trends and their influence on the electronic commerce marketplace.
Subject Term:
Added Author: