The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
Title:
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
Author:
Basson, Haneke
Personal Author:
Publication Information:
2016
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: