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The nuts 'n bolts of media planning : a comprehensive industry guide
Title:
The nuts 'n bolts of media planning : a comprehensive industry guide
Author:
Belter, Luisa.
ISBN:
9780620506809
Publication Information:
[Cape Town] : AMASA, 2018.
Physical Description:
352 pages : color illustrations ; 25 cm
General Note:
"2018"-- Cover

ISBN same as previous
Subject Term:
Advertising -- South Africa.

Advertising media planning -- South Africa.

Mass media and business -- South Africa.

Marketing -- South Africa -- Management.
Added Author:
Belter, Luisa.
Added Corporate Author:
Advertising Media Association of South Africa.
Copies: