Title:
Mass communication theory : foundations, ferment, and future
Author:
Baran, Stanley J., author.
ISBN:
9781285052076
Personal Author:
Edition:
Seventh edition.
Physical Description:
xxi, 408 pages ; 24 cm.
Series:
Cengage series in mass communication and journalism
Cengage series in mass communication and journalism.
Contents:
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
Abstract:
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
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