Mass communication Vol. 4

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Title:

Author:

McQuail, Denis.

ISBN:

9781412922418

Publication Information:

London ; Thousand Oaks, Calif. : SAGE Publications, 2006.

Physical Description:

4 volume : illustrations ; 25 cm.

Series:

SAGE benchmarks in communication

SAGE benchmarks in communication.

Contents:

v. 4. Audience and effects of mass communication.

Abstract:

"Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged."--Publisher.

Subject Term:

Mass media.

Added Author:

McQuail, Denis.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGDBN	1:GEN-BOOK	000014849	302.2 MAS	1	Searching... Unknown

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Summary

Denis McQuail′s Major Work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes will provide access to the key debates within the field and all the main lines of research that have emerged.

Denis McQuail′s credentials as editor are impeccable - McQuail′s Mass Communication is a central text now into its 5th edition, translated, used and respected globally.